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You may have seen Tia Zakher's face on your TikTok For You Page recently — the 22-year-old influencer has gone viral alongside the controversial "Caveman" skincare routine.

What does that mean exactly? According to New York-based board-certified dermatologist Dr. Rachel Nazarian, the Stone Age-inspired trend is simply a term for "skincare neglect."


"It's where you do nothing to your skin, including avoidance of washing, moisturizing, sunscreen, anything at all," she tells PEOPLE, which is what Zakher, 22, has been doing and gaining attention for online.

Nazarian believes that Zakher's skin could be experiencing an intense version of this. "It's a classic example of what happens when you neglect skin and let nature overrun your face and leave inflammation unchecked."

The remaining question is if resorting to the trend safe. Nazarian doesn't entirely cosign on the approach and encourages anyone looking to downsize their skincare routine to look for alternative products, particularly face washes that are gentle, non-foaming and unscented, so buildup and bacteria can be removed without stripping the skin's natural oils. 

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