David Halimi grew up Jewish in Tehran, watching Bonanza. He now produces rodeos in Northern California and owns a bar modeled on Cheers.
At 73, Halimi is known around Chico as the man behind a Western wear store stocked with thousands of cowboy boots, a rodeo circuit that draws bull riders from across the region, and a U-shaped bar where locals joke about who might be the town’s version of Norm. Less obvious — but no less central — is that he is also a longtime synagogue president, a Hillel board leader, and a professor who teaches business analytics at the local university.
Asked how an Iranian Jew learned the rhythms of the American West, Halimi doesn’t mystify it. “I’m a quick learner,” he said.
For Halimi, the distance between Iran and Chico is not just geographic. It is the distance between a life shaped by instability — he grew up in Iran in the aftermath of a coup — and one he has spent decades deliberately building.
Halimi didn’t arrive in America looking for a job. He arrived looking for an opportunity. When he moved to the United States at 16, in 1969, he worked full time while going to school, bussing tables at a restaurant and saving aggressively. By 18, he had pooled his earnings with his older brother to make his first real estate investment. I was never looking for a job,” he said. “I always wanted to do my own thing.”

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