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The son of two Jewish Persian immigrants who owned an antiques business, Mike Amiri grew up first in Hollywood, then Beverly Hills. The middle of three boys, Mike spent a big part of his childhood in a dreamworld.


“Oftentimes, I created things, adventures, by myself, in my head… At some point, I realized that my brain was just geared for creating things that don’t exist and the possibilities that may exist. It wasn’t necessarily about clothing. It was just more storylines, or narratives, or looking at things a little bit differently than other people saw them.”

Amiri broke through by fusing the aesthetics of rock ‘n’ roll with contemporary streetwear.

Now, Amiri’s brand is taking on the world of sports with a more buttoned-up approach. Amiri and La Liga football club FC Barcelona announced a new deal on Monday to make the brand its official formalwear partner.

Several football clubs have named official formalwear partners as the worlds of fashion and sports continue to grow closer together. Italy’s Juventus recently entered into a deal with Giorgio Armani. Tottenham Hotspur has a partnership with Hugo Boss. Real Madrid works with Louis Vuitton.

This is Amiri’s first formalwear deal, but not the brand’s first foray into sports. The company has partnered with star athletes like Kansas City Chiefs’ tight end Travis Kelce and boxing star Canelo Alvarez. 

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